Blog Architecture 101: “What Should My First Blog Post Be About?”

A journey of a thousand miles begins with a single step”

– Lao Tzu, Chinese Philosopher and Writer

You first experience trying something new is terrifying yet magical. There is nothing more enjoyable than putting in the effort to learn or build something on your own. Starting a blog is a rewarding experience because it is something that you can always go back to. One of the most important things you’ll do when you’re first starting out is writing your first blog post. This post will set the tone for your blog and introduce your readers to your unique voice and perspective. To overcome the overwhelm and anxiety you need to start with a “why.” Why do you want to create a blog? Once you answer that question you can move on to, “What do you want the blog to be about.” Those two questions will ignite the spark towards creating your first blog post.

Your first blog post content is entirely dependent upon your goals, intentions, knowledge, and personal targets. A good blog starter should set the guidance and tone for your audience and what they can expect from your blog going forward

A good blog starter has the following characteristics

  • Demonstrates the purpose of your blog and why you’ve decided to start it.
  • Forecasts the topics and content that you will be writing about
  • Provides value to the readers and exemplifies why people should come back for more

The Identity: Building A Unique Blog

It all starts with one original thought. It will serve as the foundation for the identity of your blog. It can be found by answering the question, “why do you desire to have a blog.” Once you’ve answered that, you can get to work.

All successful blogs have a clear purpose. What are you looking to achieve with this blog? Maybe you are an expert in a niche subject that few people explore and you want to educate the masses about your discoveries. Or are you a small business that wants to serve a community? Maybe you are a large corporation looking to expand internationally for world domination.

Whatever your reason, make sure you don’t mistake the purpose of your blog with a goal. A purpose is a statement modeled by your values and beliefs. It’s a deep-rooted need that motivates you into action. Goals support the purpose by providing specific directions. They can also be measured giving you a sense of progress.

Example

Blog Purpose: To make money and become financially independent

Main Goal: Earn $50,000 a year through various monetization efforts

Primary Sub Goal: Write valuable informational content and then monetize it with advertisements

Secondary Sub Goal: Sell affiliate products through blog post reviews to a specific audience for money

Tertiary Sub Goal: Sell unique services in my area of expertise for an hourly fee.

Find Your Voice

The topic of your first blog post should be your brainstorming session. Dive into your personal strengths. Are you the voice of reason when it comes to hot debate topics? Are you a trendsetter who’ll lead the way in fashion, technology, or entertainment? Do you want to be the investigative expert who can give the advice to solve the problems of the world?

Once you have determined your strengths, you can start to build your writing style. There are many different writing styles to choose from, so it is important to find one that fits your personality and your audience. Here are a few things to consider when building your writing style:

  • Your personality: What kind of writer are you? Are you funny, serious, technical, creative? Your personality should be reflected in your writing style.
  • Your audience: Who are you writing for? Are you writing for experts in your field or for a general audience? Your audience will help you determine the level of formality and technicality in your writing.
  • Your purpose: What is the purpose of your writing? Are you trying to inform, persuade, or entertain? Your purpose will help you determine the tone and style of your writing.

If you can’t perform that level of introspection yet, that’s perfectly alright. Not everyone needs to reinvent the wheel and there are plenty of common option templates you can use that have been tested and verified as being successful blog post starters. There is no right or wrong writing style. The best writing style is the one that fits you and your audience the best. The most important thing is to be yourself and to respect your audience.

Common Options

The Introduction

Target Audience: General Population

A time-tested “welcome to my blog” is perfect for beginners and writers without a plan. It’s also the best choice for attracting a general audience because it invokes basic human curiosity. Who are you? How can I trust what you say, and what value can you provide to me? These are the focus questions that succeed.

With an Introduction, you want to cover the following areas

  • A brief description of who you are or who the company is. This includes background and milestones.
  • The reason(s) you’ve decided to build a blog and how they benefit the readers
  • A general outline of the topics you plan to write about and why the readers should be interested

Don’t forget to add details that set you apart from the competition.

At the end of the post, you should post a call to action to encourage readers to look at your other work. This keeps them engaged in your environment and can boost SEO. You could direct them to your About page or contact page to learn more about you. Or maybe you can get them to subscribe to a brand new newsletter that you’ve built. Just make sure that it provides value.

The Conversation Starter

Target Audience: Extroverts

An excellent choice for personal portfolios and industries that focus on providing information. Start a conversation about a popular topic that can be a popular political event or a casual social conversation started by an influencer. Setting a conversational tone for your blog demonstrates intimacy and wanting to build a community. Extroverts are attracted to intimacy as they want to form social connections with new people. It’s important to plan where you want your traffic to come from; organic, social media, direct, or referrals.

If you want traffic from social media, you’ll have to make sure the content has strong visuals and an interesting title.

Personal Anecdote

Target Audience: Introverts

An anecdote is a short story about something that happened to you that illustrates a point. It’s an easy and effective way to interest readers because it gives insight into who you are, and how you absorb information. While introverts don’t like to volunteer information due to feeling vulnerable when doing so, they do like hearing about the personal information of others. It gives them a chance to feel like they can open up to you, and you won’t attack them.

If you’re feeling creative, you can also hybridize options to suit your needs. Build a blog post that includes a conversation starter and ends with an anecdote to attract two different audiences. Just remember that inclusivity and exclusivity are decisions. They will largely depend on your goals.

Visualize Your Audience

If you want to build a successful blog, you need to create a reader persona. A semi-fictional representation of your ideal reader based on research and data about your existing readers. If you have no existing readers, then imagine the type of person you want to write to. Some things to consider when creating your reader persona:

  • Demographics: What is the age, gender, location, occupation, and education level of your ideal reader?
  • Interests: What are your ideal reader’s interests? What are they passionate about?
  • Challenges: What challenges are your ideal reader facing? What are they looking for help with?
  • Pain points: What are your ideal reader’s pain points? What are they struggling with?
  • Goals: What are your ideal reader’s goals? What are they trying to achieve?

Get Started Now, Improve Later

The prototype is always terrible, that is why it is a prototype. Every piece of writing starts out terrible but is revised into a stronger post later when you writing and research skills have evolved. Just write something, post it, and then get on with the blog. If you waste too much energy to decide things, you’ll be left behind and create a host of problems. Focus on the important issues.

Closing Thoughts

First impressions can make a big difference, but they don’t need to be perfect. Your blog will improve as you continue to write, attract new audiences, and explore their needs. As long as you can provide value, your success is guaranteed. Avoid the trap of an introductory post focused solely on yourself. Instead, choose a topic that addresses a common issue or question in your niche. Overcome writing anxiety by practicing and familiarizing yourself with basic SEO techniques. Structure your post with a compelling headline, a well-organized body, visuals, and clear CTAs. By following these strategies and insights, you’ll craft a debut blog post that resonates with readers and sets the tone for your blogging journey.

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